PROJECTS
AI Taxonomy
We conducted a comprehensive analysis to identify and prioritize key digital and AI behavioral trends expected to significantly influence the hospitality industry over the next 12–24 months. By examining the global AI landscape, we focused on the devices, platforms, and native capabilities with the greatest potential to enhance the digital guest experience. Based on these insights, we established a formal convergence framework, vision, strategy, and roadmap designed to create clear differentiation opportunities for our brand.
FDA Negotiation Strategy
SageSpring Partners conducted an in-depth modeling of key attributes for a pivotal pre-approval compound to strategically maximize value during critical labeling discussions. By analyzing market dynamics and leveraging a robust analytical framework, we quantified the impact of nuanced claim language and identified key differentiators. This enabled targeted negotiations that enhanced the compound’s value proposition and strengthened the brand and its franchise at launch.
Product Launch Prep
We developed and positioned a novel product option within an established category by conducting a series of innovative qualitative studies across nine countries. This research yielded unique insights to drive meaningful differentiation. Key deliverables included defining hallmark features, refining the package insert, evaluating creative concepts, optimizing story flow, and crafting a distinctive and impactful market positioning strategy.
Market-Based Forecasting
SageSpring Partners was selected as the strategic partner to integrate Market Research and Forecasting for a Top 5 Pharmaceutical Company. By developing and implementing an innovative valuation process, we delivered consistent and transparent organizational insights into the commercialization of the product portfolio. This initiative not only enhanced alignment across functions but also restored executive confidence in the accuracy and reliability of market forecasts.